Mad Men x BANANA REPUBLIC

from NYT:

The fact that “Mad Men” takes place in the 1960s is also a drawing card. For example, before the start of the third season on TV, Banana Republic, part of Gap Inc., will feature the series in the windows of almost 500 stores.

“We’re looking for unique ways to engage with our customers and ‘Mad Men’ totally fits with our aesthetic,” said Jack Calhoun, president at Banana Republic. There will also be style guides distributed to shoppers, a contest with prizes like a walk-on part in a coming episode and offers of free downloads of “Mad Men” content from iTunes.

There is an ad for the Banana Republic contest in the August issue of Vanity Fair, along with an advertorial for the season two DVD that promotes a sweepstakes called “Mad” on Madison with prizes like “a ‘Mad Men’-inspired weekend getaway for two to New York City.”

Integrating an advertising agency into a television series has to be one of the smartest ideas ever. Simply: the show products are easily REAL products that are out and advertised in the current market and time.

Season 2 DVD collection packaging: it looks like a shirt box, and comes with a MM tie clip. UH, YES.

I CANNOT WAIT for this Mad Men x Banana Republic x Variety x Vanity Fair promotion!!

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